What is Casumo?

Casumo as a company is a technology company set up in 2012, Casumo as a product is a recognized and award winning online casino. Casumo as a concept though, is literally a whole new universe. We are not working with casino, we are working with changing what the common perception of casino is. Through design, technology & innovation we aim to disrupt a young, but in many ways immature industry by ignoring preconceptions and rules.Casumo.com is a casino designed from the ground up to make people smile. To discover more, please visit www.casumo.com.

Casumo is a young company who is experiencing fast growth and is characterized by transparency, humbleness and an entrepreneurial style of culture. We are a flat organization which means we desist from unnecessary titles. For many of the motivated and dedicated employees, employment at Casumo is regarded as a way of living and expressing pride and passion for the work they do. The modus operandi for the company is fast decisions, informal work style, and speed.

Want to help us erase boredom? We’re looking for a talented marketer to help us build the best player experience there is.

What are we looking for?

Casumo continues to grow, and the marketing team, based at the headquarters in Malta, is looking for a talented and creative Brand Lead. This is a key position within Casumo and reports to the Chief Marketing Officer/Country Manager.The Brand Lead will assume full responsibility for the development of brand strategies and building initiatives for Casumo internationally.

The main responsibility of the Brand Lead is continuous building and strengthening the Casumo brand in each local market. He or she will develop a creative and actionable marketing brand strategy  for the international markets with help of multiple creative agencies partners. The overall objective for Casumo is to become the #1 brand  in the minds of the consumers in all current markets and future markets where Casumo is present.

The job:

In line with business, strategies and priorities set up and communicate annual brand plan, including ATL & BTL activities for all markets.

A deep understanding of social media platforms, executions, and paid tactics—driving business and brand building.

Full budgetary responsibilities for ensuring promotional campaigns within agreed spending limits.

Work closely with our top advertising and media agencies to develop and implement successful marketing communication campaigns.

Execute promotional campaigns professionally and efficiently utilising the full marketing mix.

Ensure communication, PR, design & media agencies deliver creative excellence, the highest level of service and strong cost control.

Allocating spend in line with commercial and brand priorities.

Experience in executing campaigns in a local market in order to maximize ROI (Return on Investment).

Skills and experience required:

University degree, preferably with a major in Marketing.

Fluent English in speech and writing.

3 - 5 years of experience from brand strategy/planning, briefing/managing advertising and media agencies and executing branded consumer campaigns with a strong track record of digital activation.

Consumer understanding.

Numerate and able to analyse and prepare strategic plans.

Strength in MS PowerPoint presentation creation, and MS Excel modelling.

Who you are:

Focused on delivering results and possess a passion for brand-building.

Excellent communication and presentation skills.

Hands-on

Timmar per vecka: Heltid tillsvidareanställning

Arbetsgivare Namn: Novare Propell AB

Arbetsgivare adress: Arsenalsgatan 8 C 5tr 11147 Stockholm

Form av kontakt:
titel : telefon 1: () telefon 2: () mobil: e-post:

Jobb kort beskrivning: Advertising and marketing professionals

Land: Sweden

Avtalstid: Permanent

Typ av kontrakt: Full time

Källa till jobberbjudande: Public Employment Service of Sweden(AMS)

Hur man ansöker: Other - see free text