Hede Fashion Outlet (HFO) is looking for a Marketing Manager reporting to the Centre Director HFO and VRRA Marketing Director. Based at: Hede Fashion Outlet office, Kungsbacka

SUMMARY:

The Marketing Manager must create and implement a Marketing strategy to ensure the optimal positioning of HFO internally, in the consumer market and in the press ensuring the business growth is achieved both in terms of traffic and average spend. Working close together with the Centre Director and managing the marketing coordinator.

KEY RESPONSIBILITIES:

Be responsible for the strategic and tactical marketing development of HFO through:

- Creating a cohesive marketing strategy; a Marketing and Communications (offline and online) plan to drive key acquisition, retention and business metrics to raise awareness of HFO and increase qualitative footfall

- Managing the HFO marketing budget. Approaching the budget management from a portfolio perspective with the goal of improving performance, efficiency and profitability of all money spent.

- Working with Retail team, Marketing Coordinator and Centre Director to produce multi-layered/linked promotional campaigns

- Regularly analyzing market information from the impact of special events to market trends

- Developing and coordinating all local communication activities and events

- Manage database and develop loyalty program

- Managing external PR consultants and working with them to obtain well-placed, high quality editorial coverage in targeted press and media. Creating the general PR calendar and briefings and set-up a national journalist database

- Managing external creative agency and develop with them centre themes and campaigns

- Participate in the preparation of reporting tools (QBR's, monthly reports, marketing calendar, Store Manager's Meetings, .)

- Developing joint cross-marketing initiatives with third parties both locally and internationally

- Enhancing external relationships and promoting HFO as a premium tourist destination within the Community and in Sweden.

Marketing Manager Job Description

- Continually identifying emerging trends in advertising across all platforms (print, online and mobile) as well as social media, and work proactively to turn them into innovative new marketing opportunities.

- Cross functional collaboration, leading and partnering with the other team leaders to ensure that overall HFO initiatives are supported and fully integrated.

Lead and envision the Centre Director to achieve commercial success and enhance customers' satisfaction through:

- Providing local Management and VRRA's with regular analysis of market trends and customer behaviour.

- Testing and innovating new and engaging Marketing initiatives. Evaluate the effectiveness of the marketing mix (outdoor, desktop and digital campaigns, PR and Communication events, cool award programmes, with an analytical plan to measure success

- Ensuring world-class product Marketing positioning, messaging and launches.

WHAT YOU NEED:

- Marketing or Business studies qualification. Educated to degree level.

- Proven experience in a similar role, e.g. agency environment, or publishing world - ideally with experience of retail-marketing and brand building

- Entrepreneurial and international mind-set

- Extensive experience in advertising, press, PR, and media

- In-depth knowledge of and affinity for premium products

- Commercial understanding of retail and retail marketing

- Excellent oral and written communication skills at all levels

- Strong leadership and management skills

- Creative skills and good understanding of design

- Good budget management skills

- Knowledge of principles and processes for providing customer a

Arbetsgivare Namn: Hede Fashion Outlet AB

Arbetsgivare adress: Box 10237 43439 KUNGSBACKA

Form av kontakt: e-post:

Arbetsgivare telefonnummer: 0300-570000

Arbetsgivare faxnummer: 0300-570060

Jobb kort beskrivning: Sales and marketing managers

Land: Sweden

Område: Hallands län

Avtalstid: Permanent

Typ av kontrakt: Full time

Källa till jobberbjudande: Public Employment Service of Sweden(AMS)

Hur man ansöker: Other - see free text