Jobbtitel: Ownership Solutions Journey Manager EMEA

Arbetsbeskrivning:
Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2015 Electrolux had sales of SEK 124 billion and 58,000 employees. Ownership Solutions Journey Manager - Kitchen/Laundry/Home Comfort The mission of the Ownership Solutions Journey Manager EMEA is to define the framework for the product ownership journey for the categories in scope, set the requirements for each step of this journey, from the onboarding to the ongoing use, in order to create a best in class branded ownership experience for consumers/users and to drive conversion of sales of new products, accessories, consumables and services. The Ownership Solutions Journey manager will be measured on the following KPIs: . Registration rate . Net Promoter Score "registration + 1 month" . Net Promoter Score . "Service intervention" . % of Net Sales of ACS . Average revenue per user . Loyalty ESSENTIAL DUTIES AND RESPONSIBILITIES . Defines and implements Ownership Solutions Journey strategy for its categories, and creates awareness of consumer insights and expectations in the ownership journey. Defines the framework of the ownership journey and sets the requirements for each phase in the journey: o Onboarding phases: delivery, installation, set up, first use o Ongoing use phases: ongoing use, maintenance, repair, replacement . Defines these requirements differentiating per brand, product and price position in order to reflect our ambition in the market. . Sets these requirements both in order to create a best in class branded ownership experience for consumers/users and to drive conversion of sales of new products, accessories, consumables and services. . Drive the "monetize/sales" mindset into the different functions. . Owns budget for research plan in order to ensure the right understanding of consumer needs in each phase, having in mind the brand, product and price position dimensions. . Briefs all other functions in Electrolux EMEA (PLs, EGD, Marketing, Consumer Service, IT, Connectivity and Portal) to ensure the requirements in each phase of the ownership journey are translated into the design of the consumer experience at each touchpoint. Takes a leading role in specifying the product experience brief with PLs, EGD and product Marketing at an early stage of product development. . Designs the Onboarding experience for its categories together with the Onboarding Program Manager and the Ownership Experience marketing team . Defines the User Manual guidelines and clarifies the role of user manuals in the onboarding experience, and ensures a solid return on investment in this area. . Defines the service levels of Consumer Service per brand, per product typology and per price position. The "Repair" phase being a very important touchpoint with our consumers/users. Beskrivning av kvalifikationer: Education: Bachelor/master degree in business administration or marketing or similar Preferred Career Experience. At least 5 years of professional experience in international, consumer focused companies in marketing and / or customer relationship management and / or product management and / or Consumer research. Excellent project management, communication and organization skills. Knowledge of CRM, outbound communication tools and techniques is a plus Soft Competencies. Business / result oriented . Strategic and creative thinker. Team player. Easily builds networks and can leverage resources from different areas t

Arbetsgivare Namn: Electrolux AB

Arbetsgivare adress: St. Göransgatan 143, 10545 Stockholm, Sweden

Form av kontakt: Cristina Valmassoi

Arbetsgivare telefonnummer: +46 8 738 60 00

Jobb kort beskrivning:
Sales, marketing and public relations professionals

Land: Sweden

Område: Stockholm

Avtalstid: Permanent

Typ av kontrakt: Full time

Källa till jobberbjudande: EURES Central Database

Hur man ansöker: Letter + CV to EMPLOYER